Implementing large scale collaborative tools require a different approach, usually a mix between selective evangelization and viral facilitation. Paradoxally, successful viral adoption may lead to misuse of tools or misbehavior. Interweaving socialtools into such systems require much more than virality. initiatives.
Michael Idinopulos recently published an article encouraging companies to “skip the pilot” and adopt social media at company-wide scale. tools at company scale raise crucial issues about strategic management and governance which cannot be easily solved in most companies. Share this Digg del.icio.us realenterprise2.0
Social Media and the Sacred Trilogy By Thierry de Baillon Version française ici. Social Media is more about information management (links) than about knowledge (nodes). The absence of the decision dimension in most attempts to introduce Social Media into business might be a major cause of failure. Share this Digg del.icio.us
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