Switching ’context’ is such a waste of productive time and the ’knowledge’ which should have resided within the business app, for others to benefit, is now buried deep within someone’s inbox, with the risk of this ‘knowledge’ walking out the door with a departing employee. There are CRM systems and e-mails.

Panelist include: Eugene Lee , CEO, Socialtext, Tim Young , Founder & CEO, Socialcast, J.B. have written about the four products and know Mike and Marcia so this was a must see session. People often select their products along with the corporate standard and the company has to adapt to this. It is Not About the Tools.

They include Jordan Franks, Traction, Brian Stern, NewsGator,   Omar Divina, Socialtext. He related an instance of how Socialtext pointed on an issue inside the firm that was not picked up otherwise. They are a Sharepoint product so they fit with those who have Sharepoint and do not fit otherwise so it is more clear cut.